Rollout phase 3 of 6
Content and pages
Add pages only when they support real customer needs or meaningful search demand.
Timing Days 30–90
01
What we will do
Map one search purpose to each page, centralize group stories and preserve menu-first brand experiences.
02
Why it matters
Creates useful search entry points without bloating or duplicating the websites.
03
Protect the customer experience
Keep menu, ordering and booking experiences fast. Add pages and links only when they provide clear value.