Executive overview
Nine websites.
One growth system.
Make the nine websites work together instead of operating as isolated sites—then measure whether greater visibility creates useful customer actions.
The goal
Make the portfolio work together without making every brand feel the same.
Build a connected brand network, strengthen each site’s search foundation, add only useful pages and measure the customer actions that matter.
01More visibility
Help more qualified customers find the right brand and location.
02Clearer actions
Create direct paths to menus, orders, reservations and directions.
03Measurable progress
Connect every launch to reporting and a defined business outcome.
